Jeff DeChesare has built a reputation for doing things his own way.
Over the years he’s posted clips of technical flip tricks down huge drops—stuff that gets attention fast whenever it hits the timeline. At the same time, he’s also been one of those skaters who sparks debate every time a new clip surfaces, with plenty of people arguing about his style in the comments.
Now DeChesare is channeling that online attention into something new with the launch of his apparel project, No Days Off.
The Brand
DeChesare recently rolled out No Days Off, a clothing line built around a simple idea most skaters already understand: progress only comes from showing up and putting in the work.
But this isn’t a traditional skate brand launch.
The No Days Off site operates more like a personal merch store. The apparel is produced through Dashery, a third-party print-on-demand service where creators upload designs and the platform handles the manufacturing, shipping, and order fulfillment.
That means there aren’t production runs, distribution deals, or shop accounts involved right now. It’s essentially a direct-to-consumer setup aimed at DeChesare’s existing audience.
So if you’re expecting to see No Days Off tees hanging on the rack at your local skateshop anytime soon, that’s probably not the plan.
Photo: Jeff Dechesare / @jeffdechesare
The Reality of Skate Side Hustles
Moves like this have become increasingly common in skating.
Even pro skaters who have solid followings don’t always have the financial stability people assume comes with being “pro.” Because of that, a lot of skaters have started building side projects like merch lines, YouTube channels, Patreon pages, or small brands. Just as a way to generate income outside of traditional sponsorships.
A print-on-demand setup like Dashery is about as low-risk as it gets. There’s no inventory to pay for, no warehouses to manage, and no need for outside investment. Upload designs, share the link, and if people buy something, the platform handles the rest.
For someone like DeChesare, who already has an audience watching his clips, it’s an easy way to turn that attention into something tangible.
Whether No Days Off stays a simple merch project or eventually grows into something more remains to be seen. Plenty of skate brands started small.
But for now, it’s essentially an extension of DeChesare’s personal brand and the following he’s built online.
Are You Gonna Support?
Jeff DeChesare has never exactly been a neutral topic in skateboarding, and this new project will probably spark some opinions too. But some clean designs with a solid message could go a long way
Would you buy some “No Days Off” merch?
And are you a Jeffwon Song fan?
Let us know!