If you’ve been seeing the Think Skateboards name popping up again lately, you’re not the only one.
Over the past few months, longtime skate industry figure Greg Carroll has been posting archival photos, graphics, and old tour shots to a Think Skateboards Instagram page. What started as a simple archive quickly turned into something bigger as skaters started asking the same question in the comments:
Is Think coming back?
According to Carroll, the answer might be yes — but there’s still some work to do before it becomes official.
During a recent interview on The Nine Club, Carroll explained that the idea of reviving the brand gained momentum after fans kept pushing for it.
“People kept hitting me up like, ‘Dude, bring it back. Are you bringing it back?’ At first I was like, I don’t know… this was just an archive page.” — Greg Carroll
But as the hype grew, Carroll reached out to Keith Cochrane to seriously discuss the possibility.
A Trademark Situation Complicated Things
One unexpected obstacle appeared quickly: the Think trademark was no longer controlled by Carroll and Cochran.
After Carroll left the company in 2002 to work as general manager at Girl Skateboards, and Cochran exited a couple years later, the brand eventually shut down. But someone associated with the company later renewed the trademark — meaning legally the founders couldn’t simply relaunch it themselves.
Carroll said that after a public video explaining the situation, the trademark holder reached out and the conversations have been positive so far.
“She’s got the trademark. We have the legacy and the industry backing us. So we’re figuring out how to make it work together.”
If negotiations go well, the brand could relaunch under a new partnership structure.
What a Think Comeback Could Look Like
If Think does return, Carroll says the approach will focus on honoring the brand’s legacy while keeping things fun.
Early plans include:
- OG Think logo boards
- Limited capsule drops
- Reissues of classic pro models
- Apparel like shirts and hats
- Art-driven collaborations and gallery launches
Carroll also hinted at a potential gallery event tied to the launch that would combine skate art, graphics, and memorabilia.
“This isn’t about money. It’s about doing something fun for the community.”
Why Think Still Matters to Skateboarding
For anyone who grew up skating in the 90s or early 2000s, Think wasn’t just another board brand — it had a serious team and some heavy video output.
The company launched in 1990 and eventually signed legendy pros like Jason Adams, Wade Speyer, Matt Hensley, Phil Shao, Dan Drehobl, Diego Bucchieri, Corey Duffel, Adam Dyet, Cody McEntire, and more.
Think also produced multiple skate videos, including the well-known Free At Last video, which helped cement the brand’s place in skateboarding history.
One interesting piece of trivia: the brand name itself came from a random grocery sticker.
A team rider named Nick Lockman reportedly showed up with a small sticker that said “Think.” Carroll and Cochran instantly knew it was the name.
“We looked at it and were like… that’s it. That’s all we do — we think about skateboarding.”
Timing Might Be Perfect
The potential return of Think also comes during a broader wave of heritage brands resurfacing.
In recent years skaters have seen renewed interest in classic companies, vintage graphics, and nostalgia-driven releases. At the same time, longtime skaters — many now in their 30s, 40s, and 50s — have become a major part of the market again.
That could make a Think revival land at the right moment.
As Carroll put it:
“This is a story of a phoenix. A rebirth.”
What Happens Next
Nothing is finalized yet, but Carroll says discussions are ongoing and a decision could come soon.
If things fall into place legally, the next step would likely be a soft launch followed by more structured releases.
Until then, the Think archive page continues to keep the brand’s history alive — and keep the hype building.
You can watch the full Nine Club interview with Greg here:
Greg also did an interview on the TalkinShmit youtube channel that you can watch here: